This project involves the development of a social responsibility campaign for the Nestlé brand, the aim of which is to promote knowledge of healthy eating among parents, so that they can offer a nutritious lunch box to their children. To do this, a character was created that, in addition to being aligned with the brand's message, serves as a guide for parents. This character is Nestlé's Supernona, a wise and loving grandmother who represents knowledge in feeding and caring for children, educating and guiding parents with empathy and affection.