This project consists of the development of a maintenance campaign for the Peruvian Institute of Art and Design, whose objective is to increase enrollment in its three-year programs, such as graphic design and photography. In addition, it seeks to position itself as top of mind in education in these disciplines, being the first option in the minds of its target audience. To achieve this, "The masters of graphic design and photography" was chosen as the campaign concept, inspiring students to reach their full potential and preparing them to stand out in the labor market.